Our branding, identity and logo explained
The concept behind the design of the Roots logo is a tree, which has strong foundations and branches made up of the children in the charity’s care. The tree represents their personal growth, and the help and support they are offered in order to put down solid roots of their own. It is also reflective of the charity name, which stems from the fact that our trustees have roots in Sri Lanka.
Our Core Values
The main donor to Roots is the Prax Group, which was set up from the outset to be a kind and compassionate company, leading by example and instilling a culture that had altruistic behaviours at the very core of its soul.
Philanthropy has subsequently been in the Prax Group’s DNA from day one and is one of the company’s fundamental core values. These core values form the basis of the business and act as a code of conduct for all members of the team, as they go about their working lives. The Prax Group’s core values are as follows:
The Roots Foundation’s current focus is primarily in Sri Lanka with the establishment of two hostels, although we are set to expand our “roots” to incorporate other projects worldwide.